UWA Handbook 2014

Master of Marketing (coursework)

About this course

This specialist degree is designed for students who would like to enhance their knowledge of, or follow a career in, marketing. The material covered is relevant to all students for whatever industry or sector they are interested in.

Course overview

Course titleMaster of Marketing (coursework)
Award abbreviationMMktg
Course code41690
Course typemaster's degree by coursework only
Statuscurrent / 2014
Administered byUWA Business School
CRICOS code018133F
Intake periodsbeginning of year and mid-year
Attendance typefull- or part-time (Student visa holders should read http://www.international.uwa.edu.au/students/esos for more information.)
Estimated time commitmentThe estimated time commitment for a standard full-time enrolment is approximately 46 hours per week (over 13 weeks) which includes contact hours, personal study and examinations.
ArticulationThis course does not form part of an articulated course.
Minimum credit points required72
A standard full-time load is 24 points per semester.
Full-time duration1.5 years
Time limit4 years
Delivery modeinternal
Locations offeredUWA (Crawley)
Domestic fee typepostgraduate fee-paying/FEE-HELP
Course Coordinator(s)Winthrop Professor Jill Sweeney
Course advicePostgraduate Student Centre
6488 3980
NoteFor more information on this course, refer to http://www.business.uwa.edu.au/courses/postgraduate/coursework/mmkt.

Prospective students should see the Future Students website for details on admission requirements, intake periods, fees, availability to international students, careers information etc.

Course structure

Key to availability of units:
S1 = Semester 1; S2 = Semester 2; S3 = summer teaching period; N/A = not available in 2014;
NS = non-standard teaching period; OS = offshore teaching period; * = to be advised

All units have a value of six points unless otherwise stated.

Master of Marketing (coursework)

Take all unit(s) (12 points):

S1, S2MGMT5506Ethical Dimensions of Organisations, Management and Leadership
S1, S2, T1, T2, T3, NSMKTG5550Marketing Principles

Take unit(s) to the value of 60 points from Group A:

Group A

S2, NSEBUS5504Electronic Business
S1MKTG5405Special Topics in Marketing
S2MKTG5406Buyer Behaviour and Decision Making
S2MKTG5408Marketing Analysis and Planning
N/AMKTG5409Advanced Contemporary Topics in Marketing
S2MKTG5462Global Marketing Strategy
S1MKTG5463Marketing of Services
S1MKTG5465Applied Marketing Research
S1MKTG5501Integrated Marketing Communications
S1MKTG5502Electronic Marketing
S2MKTG5505Marketing and Society
S2MKTG5578Client Management

See also the rules for the course and the Student Rules.