UWA Handbooks 2013 - Courses

Master of Marketing (coursework)

About this course

This specialist degree is designed for students who would like to enhance their knowledge of, or follow a career in, marketing. The material covered is relevant to all students for whatever industry or sector they are interested in.

Course overview

Course titleMaster of Marketing (coursework)
Award abbreviationMMktg
Course code41690
Course typeMaster's degree by coursework only
StatusCurrent / 2013
Administered byUWA Business School
CRICOS code018133F
COURSE DETAILS
  
Intake periodsBeginning of year and mid-year
Attendance typeFull- or part-time (Student visa holders should read http://www.international.uwa.edu.au/students/esos for more information.)
Estimated time commitmentThe estimated time commitment for a standard full-time enrolment is approximately 46 hours per week (over 13 weeks) which includes contact hours, personal study and examinations.
Minimum credit points required72
A standard full-time load is 24 points per semester.
Full-time duration1.5 years
Time limit4 years
Delivery modeInternal
Locations offeredUWA (Crawley)
Domestic fee typePostgraduate fee-paying/FEE-HELP
Course CoordinatorWinthrop Professor Jill Sweeney
ENQUIRIES AND COURSE ADVICE
  
Course advicePostgraduate Student Centre
6488 3980
postgrads-business@uwa.edu.au
NoteFor more information on this course, refer to http://www.business.uwa.edu.au/courses/postgraduate/coursework/mmkt.


Prospective students should see the Future Students website for details on admission requirements, intake periods, fees, availability to international students, careers information etc.

Course structure

Key to availability of units:
S1 = Semester 1; S2 = Semester 2; S3 = summer teaching period; N/A = not available in 2013;
NS = non-standard teaching period; OS = offshore teaching period; * = to be advised

The course consists of units to a total value of 72 points comprising—

(a) all of the following units:

S1, S2, T3, NS   MGMT5506  Ethical Dimensions of Organisations, Management and Leadership
S1, S2, T2, T3, NS   MKTG5550  Marketing Principles

and

(b) units to the value of 60 points from below:

S2   EBUS5504  Electronic Business
S1   MKTG5465  Applied Marketing Research
N/A   MKTG5405  Special Topics in Marketing
S2   MKTG5406  Buyer Behaviour and Decision Making
S2   MKTG5408  Marketing Analysis and Planning
N/A   MKTG5409  Advanced Contemporary Topics in Marketing
S1   MKTG5462  Global Marketing Strategy
S1   MKTG5463  Marketing of Services
S1   MKTG5501  Integrated Marketing Communications
S1   MKTG5502  Electronic Marketing
S2   MKTG5505  Marketing and Society
S2   MKTG5578  Client Management


See also the rules for the course and the Student Rules.